Embarrassing ways big business courts millennial culture
There are few things more heartwarmingly hilarious than when multinational corporations get it hopelessly wrong in their efforts to tap in to the youth market.
From TV presenters in the 1960s trying to use the ‘groovy’ language of the street, to the world of haute couture cluelessly trying to sell the ‘grunge’ look in the 1990s, it’s clear that businesses never look more ridiculous than when they are trying to be cool.
And with a new generation of so-called millennials losing themselves in all manner of futuristic attractions like virtual reality headsets, wireless headphones and mobile casinos, it seems that the world of big business is tripping over itself to seem a little more technologically savvy.
It’s a concept that even the likes of Forbes magazine have painfully illustrated with the humble mobile phone apparently being the easiest way to get to the heart of the young person in the 21st century.
And as a result our TV advertising schedules are filled with handsomely bearded and tastefully tattooed men holding tablets whilst begging us to download their company’s apps so that we can find out how we can enjoy their lame product with a whole new social aspect - just don’t forget to share it!
Even the world of gaming still seems to be stuck in the past with Game of War blowing their advertising budget on hiring Kate Upton to try and make their nerd-friendly fantasy game a bit more sexy, whereas the more clued up gamer can see through the cliche to simply go here instead to play Lucky Nugget Casino’s classic games that don’t require such tired methods to deliver the goods.
Above all it’s the way that millennials can make something ‘go viral’ that seems to have proven to be the Holy Grail for most 21st century advertisers. This can be seen in Samsung’s vomit-inducing Dolphin Whisperer advert that features a suitably kooky couple having a quirky holiday moment suddenly going viral - all thanks to their sleek new smartphone.
In fact there doesn’t seem to be anything that the smartphone can’t do as most businesses seem to think that any millennial can’t conduct any basic human activity without putting it on Instagram or Snapchat. And as a result many airports and holiday destinations now have creepy sponsored Selfie-booths that aim to make us all smiling ambassadors of their clueless multinational brand.
So whether you’re on an exotic holiday or even just looking for a mobile casino game, be careful that you don’t become the next target of multinational corporate appropriation.