Heineken celebrates 140 years with LED display made from 5,000 signature bottles

Heineken celebrates 140 years with LED display made from 5,000 signature bottles

CultureDecember 28, 2012

Brand managers for Heineken wanted a display that captured the DNA of the brewery for the 140 year celebration. They brought in 5,000 bottles, 10,000 cables, 5 crews and one week later built an entire LED display on the side of the building. Our one question: Heineken has been serving beer for 140 years?