More than half of Victoria's Secret panty reviews are from straight men
While shopping online for Victoria’s Secret thong panties, I begin to grow frustrated. As I scroll through the panties’ product reviews, most of the comments offer useless advice to a woman like me — because most of the reviews are written by men.
These are men who claim to be straight. Men who say their female partners love to share the same pairs of panties. Men who say the comfort, style and support of this skimpy lady lingerie meets all their manly needs.
In fact, at first glance of the Victoria’s Secret online thong catalog, it seems the number of men’s reviews almost outnumbers the women’s. Yet the international underwear empire has never manufactured male lingerie, hired a male model, or marketed itself as a brand for men. When we attempted to find out if the company is pleased about its new non-sought-after consumer base, its representatives dodged any and all questions like a bullet.
Dozens of calls to Victoria’s Secret media and public relations ended with company representatives claiming they couldn’t answer our questions. Most external communications members insisted I had the wrong number, then sent the rest of my calls to voicemail. The most direct response received was from a cagey representative named Brooke, who said that because of the angle of the article, “no one was available to talk at this time.” All emails also went ignored.
Although Victoria’s Secret corporate bigwigs refuse to acknowledge this surprising online trend, its retail employees are much more open about the company’s customers, products and marketing.
Hannah, a manager at the Victoria’s Secret and PINK store in Boulder, Colorado, admits that of the hundreds of customers coming into her store per week, perhaps ten of them are men. However, “Victoria’s Secret has never marketed towards men,” she tells me from behind the store counter, “and the only product in the store that’s made for men is a cologne.” Hannah points to a lone bottle of cologne on a shelf filled with women’s perfumes and shimmery pink body sprays.
The numerous online reviews from male customers leave us with some burning questions. For one, if such a small fraction of Victoria’s Secret in-store customers are men, why are men responsible for such a high proportion of its customer reviews? Perhaps fellas feel a compulsion to combat the stigmatization of men wearing women’s panties — and are using Victoria’s Secret online product reviews as their battleground.
For another, why are their reviews all overwhelmingly positive? It seems none of the men squeezing their beefy genitals into a tiny lace loincloth have any complaints about the minimal fabric cocooning their manhood.
Until Victoria’s Secret chooses to acknowledge the men who adore their women’s panties, many of our questions will continue to go unanswered. For now, it seems it may be time to say goodbye to boxers, and hello to guys in g-strings.